Digital Signage is a phrase coined to describe the use of a Display Device driven by a Media Player to present a variety of information, entertainment or advertising (called collectively Media) to an audience who are in a position to view such a display – normally for a relatively short time. The Media Player is generally updated with new media via digital file transfer – either manually using portable memory modules or via a computer network such as the Internet or a network owner’s Intranet.
When people think of Digital Signage it is probably when they encounter it in the Retail environment. Content in this sector can vary from being highly informational, for example listing features of the latest mobile phone, to aspirational, showing images intended to resonate with the viewer, for example pictures of a car rally shown at a performance car dealership. Our solutions for Retail include attracting customers, way finding, environment, merchandise and point-of-sale advertising.
Digital Signage is becoming commonplace in the corporate world as a means to communicate to both internal and external staff as well as visitors and customers. Staff-facing screens can inform about call statistics in a call centre, sales targets in a business or provide relevant news information on the trading floor of a bank. Our solutions for Corporate include, Announcements & Instructions, Meeting & Class Schedules, Emergency information, Community Development, Restaurant / Canteen Menus, Feedback Mechanism and Training Solutions.
Digital Signage can be used in education, from Primary Schools through to Higher Education establishments. Through the use of screens placed in reception areas, staff rooms, canteens and boarding houses Digital Signage has been a proven method to communicate to pupils, students, staff and guests. Solutions for Education include: Sports news, Announcements & Instructions, Meeting & Class Schedules, Emergency information, Community Development, Restaurant / Canteen Menus and Training Solutions.
Opportunities for Digital Signage in Government span a diverse array of applications from healthcare to housing authorities, with a requirement for easily accessed solutions for non technical customers. The immediacy of Digital Signage can be coupled with the need to deliver different information to different audiences. Digital Signage can be used for Health and Safety information, Security, Emergency information, Way finding, Inform customers, Streamlined information delivery and Training staff.
Digital Signage is designed to entertain, educate and inform the public. Special events can be previewed, and timetables can be published. Wayfinding and alarm features represent an integral aspect of Digital Signage in theatres, cinemas and concert halls. Use Digital Signage to Attract Customers, Wayfinding, Sell Merchandise and at Point of Sale.